I look back onto 5+ years of experiences in Digital Marketing Analytics. In my last role, I was Head of Analytics at Finc3 Marketing Services - leading a team of specialized BI and Tracking experts. I am very grateful to have gained vast experiences on dozens of great clients from different digital business models, such as SAAS, B2B Lead Gen, D2C Commerce and Retail Media.
I personally like to act as an expert and hands-on oriented partner on all aspects helping companies leverage and build their Marketing technology & Analytics stack to foster their data-driven decision making. I do not remain passive as an advisor, but enjoy helping hands-on with implementations.
Let's review and learn from best practices - we'll create a an actionable roadmap for your Marketing Analytics journey and find optimization levers to make your Digital Marketing more data-driven.
Are you spending way too much time on manual reporting for Marketing? Let's set up a reporting that is not only automated and saves you time, but that you actually helps you making more informed data-driven decisions
Do you need help to plan, implement or maintain your Digital Analytics tool stack? I am happy to support with a marketer-first approach. Tag Manager, Serverside Tagging, Google Analytics migrations, Conversion APIs, Cookie Consent integrations etc. are my friends
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You can use my Calendly link to plan a 15min Zoom meeting with me or contact me via email or my LinkedIn profile.
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Please find below a couple of Digital Marketing Analytics guides, courses and contents that feature me as a (co-)author or expert.